Show up inside the conversation.
Reach buyers mid-conversation, inside ChatGPT.
People now research purchases by asking ChatGPT. We get your brand ready for sponsored placements as they open up — and make sure you're cited in the answers too.
Last updated · this channel changes fast
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Why this ad? Matched to the topic of this conversation, not your chat history.
Research moved into a chat.
This is a new channel. Here's the honest version of what's happening, and what we do about it.
- 01
Chapter 1
Buyers ask AI first
More buyers now ask an AI assistant to compare options before they open a search results page. If you're not in that answer, you're not on the shortlist.
- 02
Chapter 2
Ads are arriving
Sponsored placements in ChatGPT began as a limited pilot sold through OpenAI and ad-tech partners. Access, formats and minimums are still changing, so we check them every time before we advise you.
- 03
Chapter 3
Readiness wins
Early winners have clean product feeds, pages that answer real questions and tracking that works. We get you there now, so you can move the week access opens.
What's included
Everything we do on ChatGPT Ads, in plain terms. No hidden extras.
- Readiness audit
- Product feed, landing pages and tracking checked against what conversational ads need.
- Intent mapping
- The questions your buyers ask, grouped by stage and value.
- Product feeds
- Structured, accurate product data that ad and answer engines can read.
- Creative & copy
- Short, factual ad copy that fits a conversation instead of interrupting it.
- Measurement plan
- Tracking set up before launch, so the first test teaches you something.
How we approach a channel that's still forming
ChatGPT advertising is new and changing fast. As of June 2026 ads were sold through OpenAI's pilot and ad-tech partners. We verify the current terms before every launch.
Is your brand ready?
A checklist we run before spending a dollar.
- Clean product feed with prices and availability
- Landing pages that answer the question asked
- Server-side conversion tracking
Why Optimml for ChatGPT Ads
No hype
We tell you what's actually available in your market today — and what isn't.
In the answer and next to it
We pair paid placements with AI-search SEO, so you're cited as well as sponsored.
Measured like any channel
New spend sits next to Google and Meta in ReportVault, so you can compare it honestly.
A good fit if you're…
- Considered purchasesSoftware, services, travel, finance — things people research first.
- Brands with a product feedStructured data is what conversational ads read.
- Early moversTeams with budget set aside to test new channels.
Probably not for you if…
You need guaranteed volume this quarter. The channel is still too young for that promise.
How we work, week by week.
01
Week 1
Audit & tracking check
We review your accounts, fix conversion tracking and agree the one number we optimise for.
02
Week 2
Build & launch
Campaign structure, audiences and first creatives go live with budgets you approve.
03
Weeks 3–6
Test & learn
Weekly creative and bid tests. Losers are paused fast; winners get budget.
04
Monthly
Scale & report
Budget moves to what pays back. You see spend to revenue in ReportVault, live.
Packages
Grow
Customquote in USD
- Up to three platforms
- Weekly creative testing
- Conversions API set-up
- Live ReportVault dashboard
Scale
Customfor larger budgets
- Every paid channel
- Dedicated strategist
- Creative production team
- Revenue-level attribution
Questions, answered
Something else? Ask us directly — a person replies within one working day.
Can we buy ChatGPT ads today?
Access is still limited and changing. We'll tell you what's available for your market and budget at the time you ask, and run a readiness audit in the meantime.
Will ads affect what ChatGPT says about us?
No. Sponsored placements are labelled and kept separate from the answer. That's why we pair ads with AI-search SEO.
What does early access cost?
Minimums have been falling. We'll confirm current numbers before you commit any budget.
Start with a free audit.
We'll review your ChatGPT Ads set-up and send three things to fix first — whether or not you hire us.