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Organic & growth

The channel people actually reply to.

WhatsApp campaigns customers open — and answer.

Broadcasts, click-to-WhatsApp ads, chatbots and reminders — every reply lands in a shared Optimml Connect inbox your team can work.

Every reply lands in Optimml Connect, ready for your team.

From broadcast to sale.

One Black Friday broadcast, followed minute by minute.

  1. 10:00

    Broadcast sent

    An approved template goes to opted-in customers, segmented by what they bought before.

  2. 10:01

    Opened

    People read WhatsApp messages the way they read messages from friends — quickly.

  3. 10:03

    Quick reply

    A customer taps “Yes, show me”. A bot sends the collection and asks for their size.

  4. 10:06

    Handed over

    A question the bot can't answer goes to your team in the Optimml Connect inbox, with the full chat.

  5. 10:12

    Paid

    A payment link closes the sale inside the same conversation.

What's included

Everything we do on WhatsApp Marketing, in plain terms. No hidden extras.

WhatsApp Business API set-up
Verified number, display name and templates approved.
Broadcast campaigns
Segmented sends with quick-reply buttons.
Click-to-WhatsApp ads
Meta ads that open a chat instead of a form.
Chatbot flows
Qualify, book and answer FAQs automatically.
Reminders & follow-ups
Abandoned cart, appointment and payment reminders.

Opt-in and template rules

WhatsApp protects its users. Following the rules keeps your number healthy.

Opt-in

Customers must agree to hear from you on WhatsApp.

  • Website and form opt-ins
  • Clear wording
  • Easy opt-out

Why Optimml for WhatsApp Marketing

  • We built the inbox

    Campaigns run on Optimml Connect, our own WhatsApp CRM — we know every feature.

  • Rules handled

    Opt-ins, templates and quality ratings managed so your number stays healthy.

  • Ads that start chats

    Click-to-WhatsApp ads on Meta bring new conversations every day.

A good fit if you're…

  • E-commerce and D2CLaunches, restocks and abandoned carts.
  • Education, real estate and clinicsEnquiries that need a fast, personal reply.
  • Customers who already message youTurn that habit into a sales channel.

Probably not for you if…

You don't have opted-in contacts yet. We'll start by building the list with ads and website opt-ins.

How we work, week by week.

  1. 01

    Weeks 1–2

    Audit

    Where you stand today: rankings, content, channels, competitors and quick wins.

  2. 02

    Week 3

    Plan

    A 90-day plan with topics, formats and owners — signed off before work starts.

  3. 03

    Monthly

    Execute

    We publish, optimise and engage on a steady cadence you can see in one calendar.

  4. 04

    Monthly

    Measure

    Organic traffic, leads and assisted revenue reported in ReportVault.

Packages

Launch

Customquote in USD

  • Audit and 90-day plan
  • Monthly reporting
Most teams

Grow

Customquote in USD

  • Everything in Launch
  • Distribution across channels
  • AutoCruise workspace

Scale

Custommulti-brand teams

  • Multiple brands or markets
  • Dedicated editor
  • Quarterly strategy reviews

Questions, answered

Something else? Ask us directly — a person replies within one working day.

Do we need the WhatsApp Business API?

For broadcasts, bots and a shared team inbox, yes. We handle the set-up through Optimml Connect.

Is there a messaging cost?

Meta charges per conversation or message depending on type and country. We'll show you the current rates during set-up.

Start with a free audit.

We'll review your WhatsApp Marketing set-up and send three things to fix first — whether or not you hire us.