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Paid media

Every dollar traced to revenue.

Google Ads that report in revenue, not clicks.

Search, Performance Max, Shopping and YouTube run against the number your finance team cares about — with every conversion traced back to its keyword.

Quality score × bid decides the winner — then we follow the click to revenue.

Follow one click to revenue.

Most Google Ads reports stop at the click. Ours follow it until it becomes revenue — or until we find where it leaked.

  1. 09:12 · Search

    The search

    A clinic owner searches “dental CRM with reminders”. Your ad shows because the keyword, the ad and the page all say the same thing.

  2. 09:12 · Click

    The landing page

    They land on a page built for that exact search, not your homepage. The form asks three questions, not ten.

  3. 09:20 · Lead

    The lead

    The enquiry reaches your CRM with the keyword, campaign and click ID attached. Your team replies while the buyer is still interested.

  4. Day 14 · Sale

    The sale

    The deal closes. We send that revenue back to Google as an offline conversion, so bidding learns which searches actually buy.

  5. Monthly · Review

    The decision

    In ReportVault you see which keywords made money, not just which got clicks — and budget moves to what pays back.

What's included

Everything we do on Google Ads, in plain terms. No hidden extras.

Account audit
Structure, wasted spend, match types and negative keywords — fixed in week one.
Conversion tracking
Enhanced conversions and offline imports so Google bids on real revenue.
Campaign build
Search, Performance Max, Shopping, YouTube, Demand Gen and Display, chosen for your goal.
Ad copy & assets
Responsive search ads and asset groups written and tested every week.
Bid & budget management
Target CPA or ROAS strategies, adjusted on data, not on gut.
Live reporting
Spend, leads and revenue in one ReportVault dashboard.

The right campaign type for the job

Each campaign type does a different job. We only run the ones that serve your goal.

Search

Capture people already looking for what you sell.

  • Tight ad groups by intent
  • Negative keyword lists reviewed weekly
  • Landing page per theme

Why Optimml for Google Ads

  • We fix the page, not just the ad

    Our web team edits landing pages in days, so a good click doesn't die on a slow page.

  • Revenue, not clicks

    Offline conversions from your CRM teach Google which leads become customers.

  • Your account, your data

    We work inside your account. If you ever leave, every campaign and insight stays with you.

A good fit if you're…

  • Businesses with search demandPeople already Google what you sell.
  • Teams with a sales processYou can tell us which leads closed, so we optimise for them.
  • E-commerce with a product feedShopping and Performance Max sell straight from your catalogue.

Probably not for you if…

Nobody searches for what you sell yet. Start with Meta, TikTok or content to create demand first.

How we work, week by week.

  1. 01

    Week 1

    Audit & tracking check

    We review your accounts, fix conversion tracking and agree the one number we optimise for.

  2. 02

    Week 2

    Build & launch

    Campaign structure, audiences and first creatives go live with budgets you approve.

  3. 03

    Weeks 3–6

    Test & learn

    Weekly creative and bid tests. Losers are paused fast; winners get budget.

  4. 04

    Monthly

    Scale & report

    Budget moves to what pays back. You see spend to revenue in ReportVault, live.

Packages

Launch

Customquote in USD

  • One platform
  • Tracking audit and fix
  • Monthly report in ReportVault
Most teams

Grow

Customquote in USD

  • Up to three platforms
  • Weekly creative testing
  • Conversions API set-up
  • Live ReportVault dashboard

Scale

Customfor larger budgets

  • Every paid channel
  • Dedicated strategist
  • Creative production team
  • Revenue-level attribution

Questions, answered

Something else? Ask us directly — a person replies within one working day.

Do you need access to our existing account?

Yes. We work in your account with manager access, so you keep full ownership of the history and data.

How soon will we see results?

Search campaigns often show signal in the first two weeks. Smart bidding needs 4–6 weeks of conversion data to settle.

How do you report?

A live ReportVault dashboard with spend, leads and revenue, plus a short monthly review call.

Start with a free audit.

We'll review your Google Ads set-up and send three things to fix first — whether or not you hire us.