From idea to app store — and beyond.
Mobile and web apps, shipped and supported.
MVPs, SaaS products and internal tools from the team that builds and runs Optimml Connect, ReportVault and AutoCruise.
Optimml Connect
Priya S.
Can I change my delivery slot?
Rahul M.
Price for 3 seats?
Ananya
Thanks, booked for Sat!
Vikram T.
Sent the documents
From idea to app store.
How we take an idea to a working product — and keep it running after launch.
- 01
Chapter 1
The smallest useful version
We cut your idea down to the version worth shipping first — the one that proves people want it.
- 02
Chapter 2
Design you can click
Flows and screens in Figma, tested with real users before a line of code.
- 03
Chapter 3
Weekly releases
A working build every week on a link you can open. Progress you can see, not status reports.
- 04
Chapter 4
Launch and beyond
App store submission, monitoring and a support plan. We run software in production every day.
What's included
Everything we do on App Development, in plain terms. No hidden extras.
- Product discovery
- Scope the smallest version worth shipping.
- Design
- UX flows and UI before code.
- Build
- Web, iOS and Android from shared code where it fits.
- Infrastructure
- Auth, payments, notifications and monitoring.
- Support
- Releases, fixes and uptime after launch.
What we build
Three kinds of projects make up most of our work.
MVPs
A working product in front of users, fast.
- Fixed scope
- Weekly demos
Why Optimml for App Development
We ship our own SaaS
Connect, ReportVault and AutoCruise run in production — built by this team.
You own the code
Repositories live in your organisation from day one.
Product thinking
We'll tell you what not to build, too.
A good fit if you're…
- Founders proving an ideaNeed a working product, fast.
- Businesses digitising a processInternal tools and customer portals.
- SaaS companies scalingSenior capacity without hiring.
Probably not for you if…
You want a fixed price for an undefined idea. We'll start with a short, paid discovery sprint instead.
How we work, week by week.
01
1–2 weeks
Discover
Goals, users, content and the numbers the new build must move.
02
2–4 weeks
Design
Wireframes, then UI in Figma, reviewed with you screen by screen.
03
4–10 weeks
Build
Weekly releases to a staging link so you see progress, not promises.
04
Ongoing
Launch & support
Redirects, analytics and performance checks on launch day, then a support plan.
Packages
Sprint
Customquote in USD
- Landing page or redesign of key pages
- Design + build
- Analytics and SEO basics
Build
Customquote in USD
- Full website or MVP app
- Design system
- CMS or admin panel
- 30 days post-launch support
Questions, answered
Something else? Ask us directly — a person replies within one working day.
Native or cross-platform?
Cross-platform covers most needs. We recommend native where performance or device features demand it.
Who owns the code?
You do. Repositories are in your organisation from day one.
Start with a free audit.
We'll review your App Development set-up and send three things to fix first — whether or not you hire us.