Measurement you can trust.
Tracking set up right — once.
Google Tag Manager, GA4, ad conversions and server-side tagging, set up cleanly with consent mode — so every platform sees the same truth.
- Tag health
- Consent Mode respected
- No duplicate events
- Enhanced conversions on
- Server container healthy
What your dashboards say vs. what happened.
Every platform counts differently. Broken tracking means you're optimising on fiction.
Before: four tools, four answers
After: one clean set-up
Google Ads says 120 conversions
One tracking plan, every event named once
Meta says 95
Server-side events that survive ad blockers
GA4 says 70
Consent Mode that respects every visitor's choice
Your CRM says 48 sales
Every platform measured against the same truth
How we approach GTM Setup. Specific results depend on your starting point — we'll be honest about yours in the audit.
What's included
Everything we do on GTM Setup, in plain terms. No hidden extras.
- Tracking plan
- Every event named and documented before a tag is built.
- GTM & GA4
- Clean container, key events and audiences.
- Ad conversions
- Google Ads enhanced conversions, Meta CAPI, LinkedIn and Microsoft.
- Server-side tagging
- First-party data collection that survives browser restrictions.
- Consent Mode
- Tags that respect your banner and the law.
- Tag health dashboard
- Alerts when something stops firing.
Deliverables
You get a working set-up and the documents to keep it that way.
Tracking plan
A spreadsheet of every event, parameter and destination.
- Naming conventions
- Owners
- Test cases
Why Optimml for GTM Setup
Plan before tags
A written tracking plan, so every event is named once and documented.
Server-side
First-party data collection that holds up as browsers block more.
Health alerts
ReportVault warns you when a tag stops firing — before a week of data is lost.
A good fit if you're…
- Anyone spending on adsBad data means bad bidding.
- Sites after a redesignMigrations quietly break tracking.
- Teams arguing about numbersOne source of truth ends the debate.
Probably not for you if…
You don't run ads or need conversion data yet. Come back when you do.
How we work, week by week.
01
Weeks 1–2
Audit
Where you stand today: rankings, content, channels, competitors and quick wins.
02
Week 3
Plan
A 90-day plan with topics, formats and owners — signed off before work starts.
03
Monthly
Execute
We publish, optimise and engage on a steady cadence you can see in one calendar.
04
Monthly
Measure
Organic traffic, leads and assisted revenue reported in ReportVault.
Packages
Grow
Customquote in USD
- Everything in Launch
- Distribution across channels
- AutoCruise workspace
Scale
Custommulti-brand teams
- Multiple brands or markets
- Dedicated editor
- Quarterly strategy reviews
Questions, answered
Something else? Ask us directly — a person replies within one working day.
Why server-side tagging?
It sends data from your own server, which is more reliable and gives you more control over what's shared.
Will this work with our consent banner?
Yes. We configure Google Consent Mode and make sure tags only fire with the right consent.
Start with a free audit.
We'll review your GTM Setup set-up and send three things to fix first — whether or not you hire us.