Creators who fit; results you can measure.
Influencer campaigns measured like performance media.
We find creators whose audience matches yours, handle the briefs and contracts, and track every post to clicks and sales.
Creator A
84k followers
Fit 92%
Creator B
210k followers
Fit 71%
Creator C
36k followers
Fit 88%
Influencer marketing, minus the guesswork.
How most influencer campaigns are run — and how we run ours.
The usual way
Our way
Creators picked by follower count
Creators picked by audience fit and authenticity checks
A post, a payment and a hope
Clear briefs, contracts and usage rights
Results measured in likes
Results measured in clicks, codes and sales per creator
Content used once, then forgotten
The best posts re-run as ads from the creator's handle
How we approach Influencer Marketing. Specific results depend on your starting point — we'll be honest about yours in the audit.
What's included
Everything we do on Influencer Marketing, in plain terms. No hidden extras.
- Discovery & vetting
- Audience demographics, fake-follower checks and brand safety.
- Briefs & contracts
- Clear deliverables, usage rights and timelines.
- Campaign management
- Drafts reviewed, posts scheduled, creators paid.
- Tracking
- Unique links and codes per creator.
- Whitelisting
- Run creator content as ads from their handle.
Campaign types
Different deals for different goals.
Sponsored posts
Paid posts on the creator's channel.
- Brief and review
- Disclosure labels
Why Optimml for Influencer Marketing
Vetting first
Audience location, age and authenticity checked before anyone signs.
Tracked like ads
Unique links and codes for every creator, reported next to paid media.
Content that works twice
We negotiate usage rights so the best posts become your best ads.
A good fit if you're…
- Consumer brandsProducts people love to show off.
- LaunchesNew products that need trusted voices fast.
- Brands running paid socialCreator content often beats studio ads.
Probably not for you if…
You want one celebrity post for awareness. We build measurable creator programmes.
How we work, week by week.
01
Weeks 1–2
Audit
Where you stand today: rankings, content, channels, competitors and quick wins.
02
Week 3
Plan
A 90-day plan with topics, formats and owners — signed off before work starts.
03
Monthly
Execute
We publish, optimise and engage on a steady cadence you can see in one calendar.
04
Monthly
Measure
Organic traffic, leads and assisted revenue reported in ReportVault.
Packages
Grow
Customquote in USD
- Everything in Launch
- Distribution across channels
- AutoCruise workspace
Scale
Custommulti-brand teams
- Multiple brands or markets
- Dedicated editor
- Quarterly strategy reviews
Questions, answered
Something else? Ask us directly — a person replies within one working day.
Micro or macro creators?
Usually a mix. Micro-creators tend to cost less per result; larger creators add reach for launches.
Who owns the content?
It depends on the usage rights we negotiate — we spell it out in every contract.
Start with a free audit.
We'll review your Influencer Marketing set-up and send three things to fix first — whether or not you hire us.