Don't make ads. Make TikToks.
TikTok Ads that feel like TikTok — and sell.
The first two seconds decide everything. We test hooks at volume, work with creators and scale what holds attention.
POV: your leads reply first
Viewers still watching
72%
stay past second two
What we hear
Our TikTok ads look like ads.
We spent weeks on a beautiful brand video. On TikTok it got skipped in under two seconds. Meanwhile a creator filmed our product on their phone, in their kitchen, and it outsold everything we made.
Our reply
That's TikTok working as designed. People skip anything that looks like an ad.
So we don't make ads — we make TikToks, with creators, AI UGC and our own editors, and we test many hooks a week. The first two seconds decide everything, so that's where our effort goes.
The videos that hold attention get the budget. The rest are cut fast.
What's included
Everything we do on TikTok Ads, in plain terms. No hidden extras.
- Creative-first strategy
- Angles, hooks and formats planned before targeting.
- Spark Ads
- Boost creator and organic posts that already perform.
- TikTok Shop
- Shop ads and product links for e-commerce brands.
- Creators & AI UGC
- Volume from vetted creators and AI-made UGC-style video.
- Pixel + Events API
- Server-side events for accurate optimisation.
Formats
We match format to goal and to what you can produce at volume.
In-Feed
Native ads in the For You feed.
- Hook in the first second
- Trending sounds where licensed
- Weekly refresh
Why Optimml for TikTok Ads
Volume of hooks
Many creatives a week from creators, editors and AI UGC.
Creator network
We brief and manage creators, then boost their best posts with Spark Ads.
Shop-ready
TikTok Shop set-up and product links for e-commerce brands.
A good fit if you're…
- D2C and e-commerceProducts that demo well on a phone.
- Consumer appsCheap attention at scale.
- Brands ready to loosen upHappy to let creators speak in their own voice.
Probably not for you if…
Every video needs two weeks of legal sign-off. TikTok moves faster than that.
How we work, week by week.
01
Week 1
Audit & tracking check
We review your accounts, fix conversion tracking and agree the one number we optimise for.
02
Week 2
Build & launch
Campaign structure, audiences and first creatives go live with budgets you approve.
03
Weeks 3–6
Test & learn
Weekly creative and bid tests. Losers are paused fast; winners get budget.
04
Monthly
Scale & report
Budget moves to what pays back. You see spend to revenue in ReportVault, live.
Packages
Grow
Customquote in USD
- Up to three platforms
- Weekly creative testing
- Conversions API set-up
- Live ReportVault dashboard
Scale
Customfor larger budgets
- Every paid channel
- Dedicated strategist
- Creative production team
- Revenue-level attribution
Questions, answered
Something else? Ask us directly — a person replies within one working day.
How many creatives do we need?
Plan for several new creatives every week. TikTok rewards freshness more than any other platform.
Can you work with our creators?
Yes — we can brief, manage and boost them with Spark Ads.
Start with a free audit.
We'll review your TikTok Ads set-up and send three things to fix first — whether or not you hire us.