Earn trust where buyers do their research.
Reddit Ads that sound like Reddit.
Buyers check Reddit before they buy. We target the right communities and write ads that read like a useful post, not a billboard.
r/smallbusiness
How do you handle WhatsApp enquiries with a team of 5?
56 comments
Promoted
We built a shared WhatsApp inbox after losing leads at night. Happy to answer questions.
24 comments
r/marketing
Is anyone measuring Reddit ads to revenue?
56 comments
What we hear
Redditors can smell an ad a mile away.
Our buyers live on Reddit. They ask for recommendations there before they buy. But every time we've posted we got roasted — and our one ad test collected comments like “nice try, marketing team”.
Our reply
Reddit rewards being useful, not being loud.
We write promoted posts that read like a helpful thread: a real problem, an honest answer and a founder who replies to comments. We target the communities where your buyers ask questions — not all of Reddit.
And because Redditors research before they buy, we measure qualified leads and assisted revenue, not just clicks.
What's included
Everything we do on Reddit Ads, in plain terms. No hidden extras.
- Community research
- Which subreddits your buyers read, and what they already think of your category.
- Targeting
- Communities, keywords and conversation placements matched to intent.
- Native-tone creative
- Plain, helpful copy and visuals that fit the feed.
- Pixel + Conversions API
- Accurate measurement from first click to lead.
- Comment monitoring
- Replies to questions on promoted posts, so threads stay helpful.
Why Reddit, and how we target it
Reddit users are often deep in research. That makes them valuable — and quick to spot a hard sell.
Communities
Target subreddits where your buyers already discuss the problem.
- Niche over broad
- Exclude hostile communities
- Rotate by performance
Why Optimml for Reddit Ads
Native tone
Copy written for each community's culture and reviewed before anything goes live.
We stay in the thread
We answer questions on promoted posts, with your approval, so the conversation stays helpful.
Precise targeting
Communities, keywords and conversation placements chosen from research, not guesses.
A good fit if you're…
- Tech and SaaSTechnical buyers who ask peers before buying.
- Hobby and niche productsPassionate communities with real buying intent.
- Founders willing to show upPeople who'll answer questions in public.
Probably not for you if…
You want polished brand ads with no conversation. Reddit isn't the place for them.
How we work, week by week.
01
Week 1
Audit & tracking check
We review your accounts, fix conversion tracking and agree the one number we optimise for.
02
Week 2
Build & launch
Campaign structure, audiences and first creatives go live with budgets you approve.
03
Weeks 3–6
Test & learn
Weekly creative and bid tests. Losers are paused fast; winners get budget.
04
Monthly
Scale & report
Budget moves to what pays back. You see spend to revenue in ReportVault, live.
Packages
Grow
Customquote in USD
- Up to three platforms
- Weekly creative testing
- Conversions API set-up
- Live ReportVault dashboard
Scale
Customfor larger budgets
- Every paid channel
- Dedicated strategist
- Creative production team
- Revenue-level attribution
Questions, answered
Something else? Ask us directly — a person replies within one working day.
Is Reddit right for B2B?
Often, yes — especially for technical or considered purchases where buyers ask peers for advice.
Do you reply to comments?
Yes, with your approval on tone. Unanswered questions on a promoted post hurt trust.
Start with a free audit.
We'll review your Reddit Ads set-up and send three things to fix first — whether or not you hire us.