Content
AI content with a human in charge
The Optimml team · · 5 min read
AI can draft a week of posts in minutes. The risk is publishing something inaccurate or off-brand.
Brand kit first
Tone-of-voice rules, banned claims and visual guidelines turn generic drafts into on-brand ones.
Approval is the feature
Nothing should go live without someone signing it off. A good queue makes that a five-minute job, not a bottleneck.