Reporting
One source of truth: ending the Monday reporting scramble
The Optimml team · · 7 min read
Every platform counts conversions its own way. Put them side by side in a spreadsheet and the totals rarely agree.
Agree on the one number
Pick the metric your business runs on — qualified leads, orders, revenue — and decide which system is the source of truth for it. Usually that's your CRM or store, not an ad platform.
Fix tracking before dashboards
A dashboard is only as good as its inputs. Server-side tagging and enhanced conversions close most of the gap.
Automate the delivery
Scheduled reports and live links mean the numbers show up before anyone asks.