Speed to lead: why the first five minutes decide the deal

Most enquiries arrive when your team isn't looking: evenings, weekends, lunch. By the time someone replies, the buyer has often messaged two competitors.

Reply first, qualify second

An instant, useful first reply — an answer, a question, a booking link — keeps the conversation alive. A chatbot can handle that first step and pass the lead to a person with context.

Put every chat in one place

When enquiries are spread across personal phones, nobody knows who has replied. A shared inbox with assignment rules fixes that overnight.

Measure the gap

Track median time to first reply by source. It's the simplest number that predicts whether paid leads turn into revenue.